Artist David Kassan draws John with General's® Charcoal White® Pencil. David is looking at the drawing while wearing a blue and white plaid shirt with blue vest and earbuds in. On the end of the Charcoal White® Pencil is a Miser® pencil extender.
Artist David Kassan
Artist Shana Levenson is drawing a female portrait with General's® Charcoal White® pencil on toned grey paper. The sharpened tip of the Charcoal White® Pencil is visible.
Artist Shana Levenson
Three pieces of mixed media artwork by artist Jonathan Martinez with Kimberly® Watercolor Pencils and spray paint. Drawing in upper left corner: black and white zebra over an abstract blue, hot pink, and black spray painted background. Drawing in upper right corner: blue and yellow bird over a hot pink abstract spray painted background with an accent of blue and black drips. Drawing in bottom right corner: tan, black, and white fox over a hot pink and blue abstract spray painted background with drops of black spray paint. Bottom left corner: Black, Heliotrope, and Light Blue Kimberly® watercolor pencils resting on a hot pink abstract spray painted background.
Artist Jonathan Martinez
Artist Kate Zambrano draws a female portrait with General's® Charcoal pencil on toned grey paper that is affixed with tape to a backer board. Only Kate's hand is visible.
Artist Kate Zambrano
Charcoal pencil portrait using General's® Charcoal and Charcoal White® Pencils of Oscar. Portrait by artist Julia Maddalina.
Artist Julia Maddalina
Artist Cara Mathis draws the back of a woman's head with her hair in a bun as well as her upper back with General's® Kimberly® 9xxB Extra Black Graphite drawing pencil. Cara's hand is visible on the bottom right corner of the toned grey paper which is placed on a white table.
Artist Cara Mathis

Our Story

Our history dates back to 1860 when Edward Weissenborn helped found the first pencil factory in the USA in Hudson County, New Jersey.

In 1889, Edward and his son, Oscar A., began what is now General Pencil Company in Jersey City, New Jersey.

Our goal is to create consistent, quality products in a sustainable manner for artists of all levels.

We thank you for choosing our fine art and craft products for your creative talents and enjoyment

See our complete history here

Our Brands

(Logo) General's® Since 1889 Trusted by Artists Since 1889 Logo is Black and White
(Logo) General's® Since 1889, a black and white logo, stacked on top of (Logo) Kimberly®, a gold and peach logo.
(logo) Primo® Euro Blend Charcoal. Logo is black.
(logo) The Original Kiss-Off® Stain Remover. Logo is red.

Local Art & Craft Store Locator